Episode 144

Celebrities Using Their Influence For Climate Action?

Episode Summary: Tune in with hosts Leekei, Jenn, and Kristina as they discuss the game-changing potential of celebrities championing climate action. 

Valérie Masson-Delmotte, a renowned French climate scientist and IPCC report author, proposes that soccer star Kylian Mbappé could be an ideal spokesperson for climate causes. 

The episode also examines various celebrities who have engaged in social causes, the mixed reactions they receive, and how some of these efforts risk being labeled as greenwashing due to misunderstandings or lack of knowledge

For more information on the project and to order your copy of the Carbon Almanac, visit thecarbonalmanac.org

Want to join in the conversation?

Visit thecarbonalmanac.org/podcasts and send us a voice message on this episode or any other climate-related ideas and perspectives.

Don’t Take Our Word For It, Look It Up!

----- 

Featuring Carbon Almanac Contributors Leekei Tang and Jenn Swanson.

Leekei is a fashion business founder, a business coach, an international development expert and podcaster from Paris, France. 

From Langley in British Columbia, Canada, Jenn is a Minister, Coach, Writer and community Connector, helping people help themselves. 

----- 

The CarbonSessions Podcast is produced and edited by Leekei Tang, Steve Heatherington and Rob Slater.


Transcript
Speaker:

Hi, I'm Christina.

2

:

I'm from Prague.

3

:

Hi, I'm Jen, and I'm from Canada.

4

:

Hi, I'm Oladunji, and I'm from Nigeria.

5

:

Hello, I'm Liki, and I live in Paris.

6

:

Hi, I'm Brian, and I'm from New York.

7

:

Welcome to Carbon Sessions, a podcast with

Carbon Conversations for every day, with

8

:

everyone, from everywhere in the world.

9

:

In our conversations, we share ideas.

10

:

Perspectives, questions, and things we

can actually do to make a difference.

11

:

So don't be shy and join our Carbon

Sessions because it's not too late.

12

:

Hi, this is Christina.

13

:

Hi, this is Jen.

14

:

Hi, and I'm Liki.

15

:

How are you today?

16

:

Great.

17

:

Great.

18

:

Yes.

19

:

. . When I was researching for this

conversation, , it reminded me of

20

:

something that I've read last year.

21

:

And, um, this is, um, a French

climate scientist, which is also

22

:

an co-author of the IPCC report.

23

:

, her name is Vale Masson Delma, and

she said something very interesting.

24

:

She said that Ian and

Bape would make an accent.

25

:

ambassador , for climate change.

26

:

I don't know if you know

who Kylian Mbappe is.

27

:

He's one of the most talented and

one of the most admired soccer

28

:

player in France these days.

29

:

And his words are like,

wow, he's worth it.

30

:

Everybody listens to him.

31

:

He's very, very talented.

32

:

He also have a , big following.

33

:

Like, for example, I just give you a, um,

an illustration of that is that, , last

34

:

weekend there was, um, MMA fight And he

attended this fight and actually the

35

:

fighters that he was swallowing the French

fighter who was swallowing won, but the

36

:

press is talking a lot about the fighter

that won, but as well a lot about Killian

37

:

Mbappé because he attending this fight.

38

:

So just to give you an idea of , his

aura and his, um, power , in the media.

39

:

And so Valerie Masson Delmotte said

that, yeah, he would make an excellent

40

:

ambassador for climate change.

41

:

And then I thought, wow, that's a

brilliant idea because, , If you're a

42

:

celebrity, and I'm not talking about,

uh, I'm not necessarily talking about

43

:

climate influencers, but I'm talking

about a celebrity who has a big following,

44

:

whose words count in the public sphere.

45

:

What if, if a celebrity decides to say,

okay, I'm going to talk about climate

46

:

change and really make it a thing.

47

:

And, um, and I'm going to use my

power to change the conversation

48

:

and also to trigger change of.

49

:

habits , in the people that follow me.

50

:

Wouldn't be great and actually when

we come to think of it we have on

51

:

this podcast We have a couple of

people who are already doing it.

52

:

I'm thinking of

53

:

Our friend Hank Rogers who's now

working very very hard To create

54

:

good and change the conversation and

change trajectory of climate change.

55

:

Um, I'm also thinking of another guest

that we had, which is an elite runner.

56

:

You didn't attend this conversation,

but she is a British elite

57

:

runner living in the States.

58

:

And, uh, she has published a book, , and,

uh, when we ask her, why do you , decide

59

:

to, you know, , to tackle this issue

because you were doing great as a runner.

60

:

And she said, I think that I can

use my platform, my following to.

61

:

Talk about this very important issue.

62

:

And so, yeah, so I, I don't know.

63

:

I just want to have your full on

that topic and well, we wouldn't

64

:

be here without Seth Godin.

65

:

Oh, yes, who invented this, you

know, gathered us all together

66

:

and he wouldn't like that.

67

:

I say he invented this.

68

:

Um, but he encouraged this to be born

and And so he's a perfect example

69

:

of someone who had massive influence

and following in his own circles.

70

:

He's not, you know, uh, famous like some

celebrities might be, but in his circles

71

:

and online, he certainly is adored

and followed by literally thousands.

72

:

Millions probably.

73

:

And, um, and look what

happened because of that idea.

74

:

So I think it's a really valid point.

75

:

And we've had a lot of celebrities

in the past that have done

76

:

things, social justice things.

77

:

You know, you think of, um, uh, Jane

Fonda, her whole life, you know, doing

78

:

Doing things in marches and protests and

that you think of Bono and his social

79

:

enterprise, especially the restaurant that

is run by people who have, um, been in

80

:

jail, I think, um, like there are, there

are celebrities who have done really,

81

:

really important things with their.

82

:

With their celebrity.

83

:

And, uh, so climate, yeah,

climate is a good one.

84

:

Yeah, because especially soccer

players, are they, they have big

85

:

salaries, but they also have a good

contract to endorse some brands.

86

:

What if, you know, they could endorse

this clothes instead of endorsing a brand

87

:

and those clothes, wouldn't it be great?

88

:

Yeah.

89

:

And also I found, uh, the sustainability.

90

:

com Coldplay.

91

:

I mean, sustainability Coldplay.

92

:

com.

93

:

So he has all set up how to create

concerts that are sustainable,

94

:

are better for our planet.

95

:

So it's, uh, I guess internally

they, there are some suggestions

96

:

and, and ways people starting to

talk about how to change things.

97

:

Talking about how to change

things, but also doing it.

98

:

I think that Coldplay, when you go

on the website, on the tour website,

99

:

there's a lot of, um, um, explanations.

100

:

About how they're doing things

differently, and you shared a

101

:

link with us, and I'm just going

to have a look at it again.

102

:

So they, they have, um, they

have like a disclosure of the

103

:

sustainability principles.

104

:

Yeah, and also, I guess,

but there are two ways.

105

:

One is to change the behaviors, their

own behaviors, and the way they, uh, Uh,

106

:

organize and, uh, prepare their concerts.

107

:

But I think what you said about the soccer

player, uh, that it's also important

108

:

they talk about it to their fans, not

only internally, but also externally.

109

:

So, yeah, we have a, um, Canadian

singer named Jan Arden, um, who's, um,

110

:

you know, had, had a long career and

she is currently actually, in fact,

111

:

tomorrow, the day after we record this,

she has mobilized her fan base to, uh,

112

:

stand against the export of horses.

113

:

Uh, out of the country for meat.

114

:

Um, there's a whole bunch of

horses get sent from Canada across

115

:

the world to be used as meat.

116

:

And, uh, and she's so passionate

about this and her fan base.

117

:

is rallying with her and she's got

merchandise and she's got petitions going

118

:

and, you know, she's got big influence.

119

:

Um, and so I think celebrities using

their influence for something they're

120

:

passionate about to change in the

world is, is a really good way to go.

121

:

But at the same time, I think it's.

122

:

It's um, it's difficult for celebrities

to totally change things because if we go

123

:

back to the Coldplay case, there actually

have been some very harsh articles.

124

:

, I'm going to share this with you,

but there's, um, there's an article,

125

:

um, in the Guardian and the British

newspaper that says , that because

126

:

uh, they have a deal with an oil

company, um, they label Coldplay as,

127

:

um, as useful idiots for greenwashing.

128

:

Because , this oil

company is using palm oil.

129

:

And I don't know if you

remember the conversation that

130

:

we had with another guest.

131

:

Well, it's not to have lots

of conversation, I guess,

132

:

but, um, who explains that?

133

:

Yeah.

134

:

Well, cause palm oil is less.

135

:

I don't know if it's a word for that,

less bad than, like, um, than, um,

136

:

than fossil fuel oil, but at the

same time you have to think of the

137

:

whole thing and, the big picture.

138

:

The question also, , if we use palm

oil, what's the fertilizer that has been

139

:

used , because probably the fertilizer

that's been used , to plant those

140

:

palm oil or, , to plant these palm

trees are probably not , from natural

141

:

sources, but probably from fossil fuels.

142

:

And so.

143

:

The point is of this article is say,

okay, you cannot just go easy and say,

144

:

okay, I'm doing this because I'm have

this partnership with this company.

145

:

And, uh, because they're using palm

oil, therefore this is sustainable.

146

:

And so this is why this, this

article label cold place as useful.

147

:

It is for brainwashing.

148

:

So it's difficult.

149

:

I think it is because no matter what

you do it, there's going to be some.

150

:

Um, area of that someone will criticize,

you know, like, I mean, if they want to

151

:

go play a concert, they have to get on a

plane or bring multiple semi trailers full

152

:

of their set to whatever arena they're

going to like that, you know, to get

153

:

the message out to the people, they're

still going to have to be doing things

154

:

that are damaging to the environment.

155

:

And so I think it doesn't, it

doesn't matter what they do.

156

:

There's going to be some.

157

:

Alternate voice, right?

158

:

I think that sometimes,

there's greenwashing just for

159

:

the pure act of greenwashing.

160

:

But I think sometimes they're

also greenwashing because, because

161

:

there's a lack of understanding.

162

:

This happens all the time.

163

:

It just came across a company that sells

diamond and, , because, you know, diamond

164

:

it's, um, it's comes from extraction.

165

:

And so , they're selling this zero

carbon, diamond fine, great.

166

:

But at the same time, there's

a certificate based on NFT.

167

:

I was like, oh my god.

168

:

NFT, yeah, well, there's nothing physical,

but to make it run, um, to make the NFT

169

:

run, it requires a lot of electricity.

170

:

So how can you say that this diamond

is on one hand, Carbon neutral.

171

:

And on the other hand, , you

can deliver an NFT certificate.

172

:

This is, and I think it's, it's, you know

it's a, it's, um, it's greenwashing by

173

:

misunderstanding or by lack of knowledge,

you know, they put items in green bottles

174

:

and say, you know, Enter clean energy

clean or something, you know, whatever

175

:

they'll put some name that sounds amazing

And then you actually read the ingredients

176

:

and think hmm First of all, it's in a

plastic bottle second of all Where did

177

:

it come from third of all what is in it?

178

:

Yeah, yeah, it's complicated.

179

:

This is really complicated and maybe

Just focusing for people who have the

180

:

voice, they can spread the message.

181

:

Uh, also just at least focus

on sharing some information.

182

:

, and also what they are, they stand

for because people look at them

183

:

and they want to be like them, so.

184

:

And I think nobody's perfect and

nobody's going to get it 100 percent

185

:

right, and we're not, we're not

suggesting that any of us do it right.

186

:

Yeah, we're not, we're not environmental

police or something, or climate police.

187

:

So, so, but, but I think the point of,

you know, somebody who has incredible

188

:

influence, like we mentioned when we

were planning this, um, like Taylor

189

:

Swift, who, you know, she puts out,

um, One little message and everybody

190

:

instantly does what she puts out, right?

191

:

Because she's got such influence.

192

:

Um, you know, she, she could

make a huge amount of difference.

193

:

Yeah, well, but at the same time there

would be people that say, Yeah, well,

194

:

but she's a hypocrite because at the same

time she's doing this and this and this.

195

:

So that's really difficult.

196

:

Yeah.

197

:

Right.

198

:

But I mean, if, if she was mobilizing

millions of people to take some kind

199

:

of action, like go out when you go to

a walk on a walk and pick up garbage,

200

:

like it doesn't matter what it is.

201

:

She, she has the potential to make

a huge difference in some aspect of

202

:

helping the climate, even if it's.

203

:

It's not perfect because to maintain her

company and all the hundreds of people

204

:

she employs and all the stuff, her, her

whole organization, yeah, she needs to

205

:

get on planes and she needs to have like

multiple tractor trailers full of stuff

206

:

to drag her fancy stages everywhere.

207

:

I've been to one of our concerts

and they're quite a spectacle.

208

:

But she has the potential.

209

:

to, to do some, something.

210

:

Yeah, I think she already used that during

the voting, , to bring people to vote.

211

:

So, maybe she can do the

same thing for climate.

212

:

So, I think, something we could do also,

I mean, we, like, people in general,

213

:

we could be just a little bit gentler.

214

:

Because it's, it's very

important to acknowledge that we

215

:

cannot be 100 percent perfect.

216

:

And, um, so, a little bit

gentler and, um, tolerant.

217

:

With people like, um, celebrities,

, and also acknowledge that they

218

:

have constraints, as you said, they

have a company to run and, uh, in

219

:

order to perform and in order to

deliver this level of, um, Of shows

220

:

and you said that you went to one

of the show and it's fantastic.

221

:

She has to do something.

222

:

So, yeah, just acknowledge that

Peek A Boo cannot be perfect.

223

:

And, um, I'm trying to,

to not finger point.

224

:

That's, that's hard because it's so easy,

but I try very hard not to finger point.

225

:

No, but it also, it also is a good

point that when somebody has that much

226

:

influence and that much of a platform,

um, is it self serving or are they doing

227

:

something for others and for the world?

228

:

And I think that there are a lot

of celebrities that are doing

229

:

things for people and helping.

230

:

Um, you know, I'm thinking of the

number of hockey players that, um,

231

:

just in our local area that support,

um, I think it's called Canuck Place.

232

:

And it's, the Canucks are, It's an

unfortunate hockey team at the moment,

233

:

but they're not doing very well right now.

234

:

Um, but there's a place called Canuck

Place and, um, it's a place that,

235

:

um, there's two places and I can't

remember which is which, but one of

236

:

them is where families can stay when

they have to come to the cancer, uh,

237

:

the children's hospital, um, where,

because the families want to be nearby.

238

:

Uh, if they've come from miles and miles

and miles away to be with their children

239

:

and it's a place that they can stay.

240

:

, while their Children are hospitalized,

, so there's, there's lots of people doing

241

:

a lot of good things with their celebrity

and with the money that they're making.

242

:

And sometimes we never hear, but

it's the ones that have such a big

243

:

platform that it would be nice if they.

244

:

We're able to do more of that and jump

a little bit onto the climate bandwagon.

245

:

Yeah.

246

:

And the money doesn't have

to be involved in that.

247

:

They can just speak, , about it and

have some information and suggestions.

248

:

But, so, but I think that because, um,

the climate and environmental question

249

:

is so complex, that's, We and again

we as in like, you know, I'm not I'm

250

:

not saying anybody in particular but

we expect people to be all in and And

251

:

it's very difficult when you know, the

example that you just shared Jen about

252

:

this hockey player in this house for

children, for the family of the children.

253

:

It's one simple action.

254

:

, and there's no particular like,

um, links with other areas,

255

:

you know, you can do that.

256

:

And then your fans will not, you

know, , call you out greenwashing.

257

:

Whereas if celebrities like,

like, She does one thing.

258

:

It's very easy to say, Oh,

well, she's greenwashing.

259

:

Yeah.

260

:

Well,

261

:

Leonardo DiCaprio, right,

is quite a climate activist.

262

:

, um, I was going to say that he's

now a king, the king of England.

263

:

Um, you know, uh, people

like, um, Greta Thunberg.

264

:

Well, again, the king of England,

he's an environmentalist and,

265

:

um, and climate activist.

266

:

He recently visited France.

267

:

And he took his private jet,

and he got criticized for that.

268

:

Well, I know it's so it's, it's a

tight, it's a tight spot to be in.

269

:

I think in that way, because you're going

to get criticized no matter what you

270

:

do, but at least you're doing something.

271

:

You know, not that I'm the biggest

fan, but just, just, you know, like,

272

:

I, I appreciate that there are people

who have such, um, such influence

273

:

and such ability to, to speak.

274

:

To the world who are actually doing it,

you know, Meryl Streep is, is another one.

275

:

Um, Prince Harry has been doing stuff.

276

:

Um, Mark Ruffalo, like there's a lot of

names of people who we know we've seen

277

:

them and they're doing, um, they're doing

what they can in the way that they can.

278

:

Maybe they can do more, but

I mean, we're not done, so.

279

:

That's why I think we should be more

gentle and be more tolerant of people

280

:

that are doing, and appreciative, I think,

of the people that are doing things.

281

:

And it would be wonderful if on the

news they would have a segment about

282

:

all these wonderful things famous

people are doing for climate or

283

:

other people or other places, water.

284

:

Thank you.

285

:

Yeah, to let people know, they

just know their fame and, and,

286

:

uh, their movies and concerts.

287

:

But I think most people don't

know what they're really doing

288

:

in the, on their off time.

289

:

Well, probably you also, it's

also, it's also a little bit

290

:

of a delicate dance, right?

291

:

Because you don't want to be,

Ooh, look at what I'm doing,

292

:

right?

293

:

I mean.

294

:

Maybe some of them are doing

it quietly because they're

295

:

really passionate about it.

296

:

Um, and maybe some of them are

doing it more publicly to try and

297

:

get other people involved because

they're also passionate about it.

298

:

I don't know.

299

:

It's, I'm not a celebrity.

300

:

So I don't know.

301

:

But, but I do admire people

that at least put in the effort.

302

:

The real effort, not

the greenwashing effort.

303

:

Okay.

304

:

Not pretend.

305

:

Because, we are appreciative and,

um, maybe, you know, one of the

306

:

celebrities, one of your favorite

celebrities is listening to this podcast.

307

:

And so if they're listening, what's

the message that you have for them

308

:

and what do you want them to do?

309

:

Like, you know, think of a celebrity.

310

:

I've been thinking about

it since this morning.

311

:

I haven't found it, but I'll, so you

go first and then I'll keep thinking.

312

:

What would you say, Christina?

313

:

What would you tell them?

314

:

Uh, I think I would tell them to,

uh, start creating something they're

315

:

passionate about and they have skills

in, uh, like a documentary or a song

316

:

or a music that is, uh, that has

very specific direction towards,

317

:

uh, climate change and information.

318

:

That's what I would say.

319

:

Do you have a name in particular?

320

:

Do you think of someone in particular?

321

:

Um, I think, no, I cannot, I I

cannot think of anybody to tell

322

:

them, but whoever listens, anybody.

323

:

So if you're a celebrity out there

and listening to this podcast,

324

:

yeah, please enjoy and create a

new song and new documentary or a

325

:

little new game, whatever it is.

326

:

Uh, with the theme to inform

and talk about climate change.

327

:

Mm hmm.

328

:

Yeah.

329

:

And I would, I would think that

would be, um, a great place to start.

330

:

And also if there are people that,

you know, follow you and admire you

331

:

and do whatever you invite them to

do, then you've got huge influence to

332

:

be able to invite people to take some

kind of action in their own context.

333

:

Right.

334

:

Um, invite people to do like

regular people like us to just do

335

:

something that makes a difference.

336

:

And, uh, uh, I think, I think

there's the ability to mobilize

337

:

a large number of people.

338

:

If, um, if you explain why you love

it, what you're passionate about

339

:

and make it fun, you know, use

340

:

I saw a new hashtag today.

341

:

Oh, great outfit of the day.

342

:

O O T D or something, old outfit, O O O

T D and I hadn't seen it before and it

343

:

was an online influencer who went to her

closet, found something, put it together

344

:

in a new way and labeled it old outfit of

the day and I thought, that is brilliant.

345

:

So, so have some fun with it too.

346

:

Okay Leaky, our turn.

347

:

I'm thinking of the Obamas,

348

:

the Obamas, because, um, I just came

across, uh, um, a video on Instagram,

349

:

a story on Instagram of Michelle Obama,

um, interviewed by, what's her name?

350

:

Um, Drew Barrymore.

351

:

Drew Barrymore has a, has a talk show now.

352

:

And so she was interviewed by Drew

Barrymore and she was talking about.

353

:

being grateful and, and, um,

acknowledging enoughness.

354

:

Because , we have been told that we

could be happy by hoarding things,

355

:

by getting things we don't have.

356

:

And we don't necessarily want.

357

:

And I think that this talk from, from

Michelle Obama was very interesting

358

:

because she was I can't even remember

the example, but she was saying that

359

:

she was taught by her father since

she was a child that, you know, Oh,

360

:

if you eat a pizza, be grateful.

361

:

You know, this is enough.

362

:

Don't want something

that you don't have now.

363

:

And I think this is the, model that

a lot of, um, celebrities should.

364

:

share, like this is a

great message, but okay.

365

:

I understand that it's very difficult

because, um, it's very difficult to, to,

366

:

share this kind of message because no

brands will sponsor you for saying that.

367

:

Yeah.

368

:

But who knows?

369

:

Well, that's . Yeah, it's the whole

thing of abundance versus lack, right?

370

:

We, we always look at what we lack.

371

:

And I've been thinking about this

because, you know, I'm, I'm preparing

372

:

for a Thanksgiving message, Canadian

Thanksgiving this Sunday, and I'm

373

:

preparing for my message on abundance

and lack and gratitude, and talking

374

:

about how When we practice gratitude,

our brain, our neural pathways rewire

375

:

and look at what we already have and

what's going well rather than what we

376

:

don't have and what isn't going well.

377

:

And, and we often operate on a, uh,

you know, on a, on that system of lack.

378

:

Well, if I only had X, then I

would be happier if I only had

379

:

that, or if I only had that item.

380

:

Right.

381

:

And it's a trained thing.

382

:

And if we can untrain ourselves by,

by practicing, being grateful for what

383

:

we do have in this beautiful world

that we live on this planet that we

384

:

live on, um, then maybe we would feel

happier and look after it better.

385

:

This is the message , I would share

to Michelle Obama, if she's listening

386

:

to a podcast, uh, that, you know,

do more of this, but at the same

387

:

time acknowledge that sometimes

you don't do things perfectly.

388

:

And this is a very powerful message

saying that I'm trying to do this.

389

:

It's not perfect, but it's a first step.

390

:

You could do this as well.

391

:

You know, it being more tolerant

with ourself, with our action,

392

:

with our Start doing things and

even if it's imperfect, do it.

393

:

Yeah.

394

:

Wasn't it, uh, Mother Teresa who said

you don't have to do great acts, you just

395

:

need to do small acts with great love?

396

:

Oh.

397

:

I don't know if it's her, but she

could have said something like this.

398

:

Wonderful.

399

:

you.

400

:

Bye.

401

:

Let's hope the celebrities are listening.

402

:

Oh, they are.

403

:

I'm sure.

404

:

And they can leave a message, you know.

405

:

Yeah.

406

:

They can leave a voice message.

407

:

If, if any of them are listening,

leave us a message and we'll have you

408

:

on.

409

:

Okay.

410

:

Bye.

411

:

Okay.

412

:

Bye.

413

:

Bye.

414

:

You've been listening to Carbon

Sessions, a podcast with carbon

415

:

conversations for every day with

everyone from everywhere in the world.

416

:

We'd love you to join the Carbon

Sessions so you too can share your

417

:

perspectives from wherever you are.

418

:

This is a great way for our community

to learn from your ideas and

419

:

experiences, connect, and take action.

420

:

If you want to add your voice to the

conversation, go to thecarbonalmanac.

421

:

org slash podcasts and sign up

to be part of a future episode.

422

:

This podcast is also part of

the Carbon Almanac Network.

423

:

For more information, to sign up for

the emails, to join the movement,

424

:

and to order your copy of the Carbon

Almanac, Go to thecarbonalmanac.

425

:

org.

426

:

Be sure to subscribe and join

us here again, as together

427

:

we can change the world.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for CarbonSessions
CarbonSessions
Carbon Conversations for every day, with everyone, from everywhere in the world.

Listen for free

About your host

Profile picture for Carbon Almanac

Carbon Almanac

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem.

The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon’s impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source for facts and the basis for a global movement to fight climate change.

This isn’t what the oil companies, marketers, activists, or politicians want you to believe. This is what’s really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it’s not too late to for concerted, collective action for change.