[FOCUS] Has Patagonia Just Launched A New Trend In Business?

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He, well, how should I say that?

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He gave away his company to a charity.

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So, yeah.

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And so I would like to, you know,

to see what you think about this.

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I think it is just something that is

great and all businesses should do

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that is like, all businesses should

serve higher purpose other than

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making, uh, the, the shareholders.

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Even more rich and be really responsible.

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It's, it's actually really for

me, it's like comforting to know

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that someone out there cares

enough to do things at this scale.

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It's really amazing.

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Um, if, if we had like a lot more

people take this level of action at

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a scale like this, I mean, um, Yon is

worth, it's worth like 1.2 billion.

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Yeah.

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And yeah, he's a billionaire.

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It's a billion dollar company.

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Yeah.

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And he owns like a lot of stuff.

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And then to, to transfer a large

chunk of that to help the climate

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change is, is really inspiring.

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And it's not just his wealth,

like his, his family's ownership.

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Like he, he, he moved his entire

family ownership, um, of the company to

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trust, um, a non-profit organization.

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And so that they can help

the climate is, is inspiring.

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Really great talk.

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It's a, it's an example of somebody

who's walking the talk, right?

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It's somebody who has, Yeah.

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It seems to me when I heard it

that it's not a token gesture.

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It seems like it's a lifelong

culmination of something that.

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Person has been trying to live

out in tangible ways for decades.

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And so it sounds like a big

grand act, but it probably, it

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probably is true to the person.

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And true, you know, it, it's

consistent, which you don't always

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see consistency and ethics that run

like the thread that runs through the

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whole thing, uh, from beginning to end.

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Because often people.

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Into the power and they get into the,

you know, all that ego stuff and it's

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and it, and, and they get derailed from

the original design and the original

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thought, Yeah, I'm gonna change the world.

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And then, well, I can't really change the

world because now I gotta look after all

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these people and support my lifestyle.

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But you know, this guy

changed the world in some.

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He's . He's actually, I, think

he's, you know, he's just launched

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a new trend in fashion, . I hope

that he's just launched New trend.

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Yeah.

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And this, this is like, I hope this

inspires the, the organizations that do

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a lot of green and like, rather than, you

know, Put a bit of the profit, or at least

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keep to the word their word and the things

that they say they're, they're doing.

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I hope this inspires them to

make a change in, you know,

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in, in the least way possible.

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At least to not greenwash, to keep

to their promises, um, and things

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they've said about, you know,

helping the climate and, and stuff.

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So this really inspires me.

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This is great.

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It speaks to follow through

and it speaks to me.

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Authenticity is sort of a buzz word

right now, but it's this, actually,

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this actually is authentic, which

is, is amazing in this world.

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Cuz there's a lot of stuff that isn't

like you say greenwashing and pretend.

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Mm-hmm.

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pretend.

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Yeah.

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Yeah.

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And to me it's something very

positive because, um, you probably

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know that there's a lot of money

involved in the fashion industry.

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Yeah.

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And that.

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It makes me very hopeful

because it shows that there are

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other values other than money.

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If, you know, he did that, I'm sure

that other people would be inspired to

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follow his path and, um, so it's, it's a

very good move and it's very inspiring.

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, I think it's a matter of value because,

um, most of the time for fashion

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businesses, the main value, well, it's not

well people, um, I'll sell you, but the

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main underlying value is financial return.

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And now that it seems that he's using

his company to do something different.

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Actually, you know, Patagonia has

another branch which tackles sustainable

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food as well because, um, even sh has

identified that food is also something

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that has enormous impact on the climate.

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Wow.

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Leaky.

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Can I ask because you're in

sustainable fashion, have you

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seen anything like this before?

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Such a big company?

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No.

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No, but, um, the thing is that I work with

small companies, so they have not reached

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that stage, but hopefully they will.

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, , what I do, uh, is that I try

to help them get crystal clear

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about where they wanna go.

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and, uh, what they want

to do with their company.

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And, uh, this has been my model for

the last few years, is that, okay,

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forget about, you know, sustainable,

ethical, conscious, blah, blah, blah.

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This will not work.

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This is a trend, but it will not fast.

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Mm-hmm.

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. So this is my approach.

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You have to get deeper than that

because green washing is something.

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Is a threat if you all

staying at that level.

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So if you really want, if you are

really into that, you really have to,

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to dig very deep to understand what

your values are and why you are there.

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Yeah.

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So hopefully the companies I work

with, some of them will become one of

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these Patagonia one of these days.

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Yeah.

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Amazing.

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Well, that's a plus on the climate side,

and we're looking forward to more, more

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people, more organizations do things

like this to support climate change.

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Yeah, we we're, we're

looking forward to it.

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It's good to find out what

companies, what their ethics are,

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if it's possible, and then support.

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Things if you can.

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I know sometimes the cost is more and

you look at it and you think, Oh, well

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I could get this so much cheaper, you

know, on Amazon, or I could get this

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so much cheaper from this company.

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But if you're only concerned about

that, uh, then of course you would

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go to the fast fashion or you would

go to the, you know, the store that

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makes stuff outta plastic or whatever.

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But if you really care, then

maybe you don't buy, you.

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All this stuff, but you spend your money

on one thing that's really good for the

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environment and a good product and you

know, consume a little less, but make

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it more meaningful in the consumption.

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It's hard because, you know, we want

the deals , and in today's economy it's

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really hard because everything's so.

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Yeah,

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